Pet products: intelligent, safe and convenient have attracted much attention
Daily and washing daily consumption is large, belonging to high-frequency consumption
Most pet travel products belong to durable consumer goods, purchase frequency is relatively low.
Compared with the general pet products, pet products have attracted more attention from consumers in terms of intelligent technology attributes, product safety and convenience of product design. Smart products meet the needs of pet owners to save time and effort.
Pet products: intelligent, safe and convenient have attracted much attention
Daily and washing daily consumption is large, belonging to high-frequency consumption
Most pet travel products belong to durable consumer goods, purchase frequency is relatively low.
Compared with the general pet products, pet products have attracted more attention from consumers in terms of intelligent technology attributes, product safety and convenience of product design. Smart products meet the needs of pet owners to save time and effort.
The population of pet owners sinks, becoming new incremental opportunities for the industry
The penetration rates of pet ownership and pet consumption in lower-tier cities have room to increase, and the consumption potential is worth looking forward to
Along with the development of China's urbanization process, low line consumers clearer further enhance consciousness, three to five line of low line urban families keep pet permeability of 12.3%, but with a new line represented by the first - and second-line line cities (39.1%), there is a certain gap with raising pet family further enhance permeability, low line keep pet population will also increase.
