Canton Fair App For Buyers Launched

The official launch of the Canton Fair App for buyers means buyers can now both dig deep into information via the desktop official website and connect with business opportunities anytime, anywhere through the mobile app. A procurement efficiency revolution covering the "pre-show, in-show, and post-show" phases has already begun.

For buyers, accurately understanding the exhibition timeline is the first step to effective collaboration. Through the homepage of the App or the official website, the schedules of the three phases are clearly displayed:

• Phase 1 (October 15-19): Focuses on industrial manufacturing and electronic technology, covering seven major categories such as home appliances, industrial machinery, and auto parts.
• Phase 2 (October 23-27): Highlights lifestyle aesthetics, gathering consumer categories like daily-use ceramics, home products, and building materials & furniture.
• Phase 3 (October 31-November 4): Centers on consumption upgrading, encompassing diverse fields including toys, apparel, medical supplies, and pet products.

This clear product category division, combined with the App's intelligent filtering function, enables precise matching between buyers' sourcing needs and suppliers. Take Tianjin Yiyi, a company specialized in pet hygiene pads, as an example. Buyers can find information about this high-quality enterprise, which has participated in exhibitions for many consecutive years, simply by entering for "Pet Pad" in the search bar. Its nearly 10-year exhibition record further serves as strong evidence of the company's strength.

The digital upgrading of the Canton Fair has broken down the barriers between online and offline channels. Before the exhibition, buyers can conduct "cloud research" through the platform:

• Watch the company videos and product videos released by Tianjin Yiyi on the official website to intuitively understand the enterprise's production capabilities.
• Identify the supplier's attribute of "participating in both online and offline exhibitions" through the exhibitor label to avoid missing out on high-quality suppliers.
• When buyers arrive at the exhibition site, the App acts as an "intelligent guide." With the map navigation function supported by Bluetooth and Beidou positioning technology, buyers can generate a navigation route by entering Tianjin Yiyi's booth numbers (10.1 H34-35 or 10.1 I13-14). If they need a break midway, they can also search for the nearest rest areas on the Canton Fair app and then get navigation to the destination, making their exhibition experience better.

In terms of business collaboration details, the App's function design is highly user-friendly. When negotiating with Tianjin Yiyi's staff:

• Buyers can scan the QR code at the booth to obtain the electronic product catalog with one click, eliminating the hassle of paper materials.
• After scanning the business card to add a contact, they can use the App's instant messaging function to send demands, images, and documents at any time. With multi-language intelligent translation, barrier-free communication across time zones is achieved.What's more noteworthy is that these communication records and customer information are automatically stored in the system. After the exhibition, buyers don't need to sort through a stack of business cards for filing. They can review the negotiation details at any time, extending the value of the Canton Fair from a "5-day exhibition" to "365-day business opportunities."

From product category filtering to booth navigation, from online research to post-show follow-up, the Canton Fair App for buyers and the official website jointly build a full-link digital sourcing system, providing more convenient services for global buyers.