How New Sellers Use Amazon’s AI Tool Rufus To Research Disposable Dog Pee Pads

Disposable dog pee pads are a hot, essential product in Amazon's pet category, attracting many new sellers looking to enter the market. Amazon's AI assistant Rufus integrates full on-site data to quickly interpret customer needs and analyze competitors, helping new sellers efficiently complete preliminary product research.This article summarizes the core practical steps that new sellers can follow directly (preferably using the Amazon US mobile app).

• Quickly extract core consumer pain points (e.g., leak-proofing, odor control);
• Analyze competitors' strengths and weaknesses to find differentiated opportunities, without manually sorting through massive data.

Step 1: Define Direction & Identify Best-Selling Products

Ask Rufus targeted questions, e.g.:"Top 10 disposable dog pee pads on Amazon US in 2026". Learn which products are popular.

Step 2: Uncover User Pain Points & Pinpoint Core Needs

Ask pain-point-focused questions, e.g.:"What do Amazon users dislike most about disposable dog pee pads?""What features do users care about most for disposable dog pee pads?"Rufus will summarize key issues (e.g., reverse leakage, side leakage, poor odor control) and audience differences to help you position product selling points.

Step 3: Analyze Competitors & Find Differentiation

Sample question: Attach the link to the #1 disposable dog pee pad and enter: "What are the strengths and weaknesses of this pee pad?"

Based on the feedback from Rufus (e.g., top high-end competitors lack pads designed specifically for small dogs), you can determine your differentiation direction.

Step 4: Confirm Price Range & Control Profit Margin

Ask example:"Main price range for disposable dog pee pads." Prioritize the mid-price range (balances sales volume and profit).

Step 5: Integrate Information & Finalize Product Selection

Combine best-selling sizes and prices, competitor analysis, and consumer pain points from Rufus to form a basic product plan.

• Keep questions specific (include category, product name, parameters) and avoid vague statements.
• Verify core data (sales, pain points) with multiple rounds of questions for accuracy.

With Rufus, new sellers can rapidly finish preliminary research for disposable dog pee pads and skip tedious manual data sorting, making it a highly useful tool for beginners.