As the well-being of cats and dogs is increasingly important for pet owners, the market for pet bedding products is growing and expanding to meet the needs of all pets; not only those that are old or that have health issues.
In fact, as pets are treated more and more as family members, higher consumer lifestyle standards and a surge in hygiene standards are expected to drive the overall market potential even further.
Substantial growth
A study conducted by the Dubai-based market research consultancy Fact.MR shows that the global pet beds market will undergo substantial growth through 2031. Sue Jones, the co-founder of British pet products seller OKA, remarks: "Pets are part of the family, so it's understandable that people want to spoil them just as they would their children. I think this means people shop pet accessories in the same way they do for themselves, looking for comfort, quality, durability, and style."
Orthopedic solutions enjoy popularity
Nevertheless, the pet bedding market continues to be driven by customers with older pets and pets with special needs as a result of health issues.
"The most popular trend I see in pet beds, crates, and cushions is that more attention is given to the special needs of senior pets," highlights Dana Varble, Chief Veterinary Officer at the North American Veterinary Community (NAVC). Orthopedic pet beds provide additional support for pet muscles, backbone, and joints while sleeping or relaxing. These types of beds distribute the pet's weight and in this way minimize any strain on their joints.
"Our pets are living longer lives and pet parents want to ensure that during the last years also, their lives are happy and comfortable. One example is the widespread use of orthopedic support in pet beds and kennel pads for pets that have joint disease,” Varble comments.
Design is important too
Most pet parents buy such products to decrease pain and improve the sleeping comfort of their pets. And although the health-supporting properties are the most important,
Customers looking for durable...
Currently, most manufacturers use materials that make pet beds more practical and durable. But other considerations regarding product materials are also driving pet parents’ choices. These include washability and sturdy fabrics or covers that can be switched and thereby extend the lifespan of products.
And sustainable
Sustainability aspects are also important for pet parents. Although manufacturers are still only taking their first steps in this area. "More recycled materials, especially recycled fabrics are available and being utilized as cushion material. Importantly, new ways to engineer those materials are enabling us to re-use them, turning them into robust support solutions for our aging pet population," according to Varble.
