From August 13th to 15th, 2025, Tianjin Yiyi Hygiene Products Co., Ltd. (Stock Code: 001206) will make a spectacular appearance at the Mandalay Bay Convention Center in Las Vegas, USA, to participate in the annual Superzoo exhibition. As a leading enterprise in China's pet hygiene products industry, this participation marks another important milestone in Tianjin Yiyi's global pet market layout.
Founded in 1990, Tianjin Yiyi has developed into a comprehensive large-scale enterprise integrating R&D, production, and sales over the years. The company has two modern production bases in Tianjin and Cangzhou, Hebei, with a total workforce of over 1,500 employees. As the first A-share listed pet hygiene products enterprise in China, Tianjin Yiyi's products are exported to nearly 40 countries and regions such as the United States, Japan, Europe, and South Korea. In particular, products like pet pads and pet diapers have accounted for more than 30% of the domestic export volume of similar products for many years.
The Superzoo exhibition is hosted by the World Pet Association (WPA) in the United States and is one of the largest and most influential pet retail industry grand events in North America. It attracts over 20,000 professional buyers and more than 1,100 exhibitors every year, with an exhibition area of over 30,000 square meters. This exhibition is not only a platform to showcase the latest products and technologies but also an important venue for pet industry professionals to exchange experiences and discuss trends. Since 2014, Superzoo has been rated as one of the "Top 100 Golden" exhibitions by Trade Show Executive.
For this participation, Tianjin Yiyi will focus on displaying the company's newly developed pet hygiene care product series, including male dog pads, microcapsule scented dog pads, dog pads made of PCR environmental material, etc. These products not only demonstrate Tianjin Yiyi's strength in technology research and development but also reflect the company's continuous attention to environmental protection and pet health. Tianjin Yiyi hopes to further consolidate its position in the US market through this participation and seek cooperation opportunities with more global partners.
In terms of independent brand building, Tianjin Yiyi will also promote its independently developed HUSHPET brand product series to the international market with the help of the Superzoo exhibition. In recent years, the company has been actively expanding in the domestic market and gradually increasing its brand awareness through a combination of online and offline channels. This participation is an important step for Tianjin Yiyi to promote its independent brand to the international market.
Looking to the future, Tianjin Yiyi stated that it will continue to increase investment in R&D and innovation and continuously introduce new products that meet market demand. Taking the Superzoo exhibition as an opportunity, the company will strengthen exchanges and cooperation with the global pet industry to provide global pet owners with higher-quality, more environmentally friendly, and more intelligent pet hygiene care products.
